Distribution & Packaging

Our last quality check is done in our London studio. Here every T-shirt is meticulously checked before being carefully folded into boxes and sent to you. We’ve decided to use boxes that can fit into most letterboxes, to thereby reduce emissions caused by missed deliveries. All our packaging materials are sourced from as sustainable sources as possible and are, as a minimum, FSC certified – which means that the wood pulp that goes into the packaging is from responsibly managed sources and is produced in the UK. We have tried our absolute best to use the most sustainable practices available, but the nature of producing is that it will always create a CO2 output and we work hard to bring this down as low as possible. To be truly carbon neutral you’ll have to be naked, so we chose the second best option: to incorporate an extra cost on our garments which is automatically donated to carbotax.org, who’ll plant trees and conserve the ocean on your behalf, so you can sleep tight at night knowing the carbon emission of your purchase has been offset.

Caring for yourT-Shirt

We’ve put a lot of time and effort into making our T-shirt super high quality and we use the most sustainable practises currently available, but all this means nothing if you don’t know how to treat your T-shirt – or any other garment – for that matter. First and foremost, only wash your T-shirt on a cold wash (30 degree) with like-coloured garments. If being washed with garments containing zips, make sure these are zipped up as they can catch onto different parts of the T-shirt and rip holes in the fabric. Don’t tumble dry the T-shirt as this is unnecessary and will wear out the the fibres. If possible, avoid the use of antiperspirant that contains aluminium as your sweat binds with the aluminium and can create yellow armpit stains, which is not an ideal look for either you or your T-shirt. The white T-shirts will, overtime, naturally become less white, but every now and then wash them with machine whitener which will bring them back to their past glory. The navy T-shirts will also fade nicely over time, if this look is not to your liking, it can be prevented by using store-bought navy machine dye. Just re-dye your T-shirts yourself and they’ll practically last forever.

Circular Economy

We do not see why you would want to discard your T-shirt at all as we like to wear them to threads, however, there will naturally be occasions you'll have to give your beloved item final goodbye. We want our T-shirts to be part of a circular regenerative system. When our T-shirts are completely worn out we hope they will start a new life as a new fibre or be brought back to the soil where the fibre was grown. Because mixed fibres are very hard to recycle, we have purposefully only used 100% cotton thread to sew our T-shirts, and have not mixed our T-shirt with unnecessary elastane. When the time comes to discard your T-shirt please cut out the neck and inside composition label, as they are the only components that are not 100% cotton. As our T-shirts are 100% cotton and dyed with low impact dyes, they are 100% compostable and can be converted back into nitrous soil. There are various initiatives under development to repurpose cotton fibres into new Lyocel fibres, however the logistics are currently not set up to support small brands and single customers to recycle individual garments, but we’re hoping in the near future that we’ll be able to facilitate such a service. If you know of any solutions to properly recycle our T-shirts or are inventing a new system and want to partner – do not hesitate to write to us, we’re passionate about a positive future regenerative system.